Welcome to Allegra in Grand Rapids, MI.
Your one-stop resource for Marketing, Print
and Mail services.
Grand Rapids 616.248.4110
Holland 616.786.3101

Resources

Marketing White Papers
Articles
Newsletters
Tip Sheets
Presentations
Case Studies
Tools

Articles

Read some of our informational articles to learn more about what we do and how we can help you.

Ten Ways to Cut Your Printing Costs
5 Steps to Effective Direct Mail
Newsletters: Building Better Relationships
Digital Do's and Don'ts
Matching the Font to Your Message
5 Basic Rules of Copywriting
Binding Solutions
Be Relevant: Build a Better List
It's All About the Offer
Trade Show To-Do List: What to Do Before You Go
Direct Mail That Motivates
How to Write Powerful Headlines
SAMPLE: Creative Project Brief
Top Tips for Great Graphic Design
Personalization and Relevant Marketing